HOW TO MAKE YOUR EXPLAINER VIDEOS TO FEEL PROFESSIONAL – THE 4 GOLDEN TIPS
In the last few years, more and more research has shown that people are responding less than ever to written material and that they are especially not responding to long written texts, which in return has made explainer videos a very popular way for people to advertise their products. These videos can be expensive to make and can take a lot of work, but in the long run, they are definitely worth it and the time that you put into them will be compensated with new customers. As we said, these videos can be hard work which is why we have put together a few tips that you should definitely use when creating your next explainer video.
MAKE SURE THAT IT IS ORIGINAL
There is nothing wrong with researching videos that show a similar product and have a similar idea to yours, but at the end of the day, the EXPLAINER VIDEO that you create needs to be original and really represent your brand as your customers know it to be. Doing research can help you get a feel for things like the type of format that you want to go for and so on, but the tone of the video and the actual content should be COMPLETELY ORIGINAL AND YOURS.
YOU DON’T NECESSARILY NEED PROFESSIONALS
We mentioned before that EXPLAINER VIDEOS CAN BE VERY EXPENSIVE TO MAKE, especially if you have no idea what you’re doing. And while yes, there are plenty of professional video making agencies and videographers out there that can help you put together a video that looks really professional, hiring them really isn’t a necessity. This is important to remember because sometimes people go out of their way to put together the necessary funds to afford something like this, even if that means breaking the bank, simply because they are led to believe that this will make the content appeal more to people, which is simply not true. So, if you have the budget and are willing to pay then definitely go for it, but if the money is tight THEN DON’T BE AFRAID BECAUSE YOU CAN ALSO DEFINITELY DO IT ON YOUR OWN.
THE STORY IS EVERYTHING
Unlike professionals, something you need to have is a good story to go with the product that you are selling. One of the best ways to get PEOPLE’S ATTENTION IS TO PLAY THE EMOTIONAL CARD and a good story or a good character can help you achieve that effect. Something that a lot of companies like to do is add a song, a character or a reference that they think will appeal to the target audience and will induce nostalgia that will make them want to keep watching the video. If you find a way to create that great story and incorporate the product into it, then you will definitely be on the right path with your explainer video.
SHARE IT ON MULTIPLE CHANNELS
A lot of people don’t want to invest time and money in an explainer video because they think that they can only use it on their company’s site and this is another thing that is not true. While posting the video on the homepage of the website is a great idea, there are many different channels out there that you can utilize and all you need to do is find the ones that are relevant to your business and product. SOCIAL MEDIA SITES LIKE FACEBOOK, Twitter, Instagram, and YouTube are also great places for you to post the video because you will be able to reach a very wide variety of people. Another great thing about social media websites is that they usually have groups that are specific to certain products and all you have to do is find these groups and share the videos with them as well.
Once you get over the fear of the cost and the time that explainer videos take up, you will be able to see exactly how useful they can be for you and how much they can help you promote your product. They are a great way for you to capture the attention of the audience and make sure that they keep watching until the end. Now all you have to do is follow these tips and get to create the best video possible.
