Even if you are just starting with your new business venture, you have probably heard about the usefulness of explainer videos. But, did you know that there are many different types of explainer videos? Whiteboard explainer videos are probably the most used ones. Yet, this doesn’t mean that you should start using them right away. It turns out that there are specific situations which make certain businesses the best candidates for using whiteboard explainer videos.
For starters, they are ideal for businesses that are trying to help the audience understand what they do. For example, if your company is called shoes-r-us, then people will know what you are doing – you are either making or selling shoes from different brands. However, if you have a startup focused on specific, innovative products, you should find a way to help people figure out what your business is all about. This is where whiteboard explainer videos come in the picture. They are way better than conventional videos.
This specific kind of video is also beneficial for businesses trying to stand out. There are millions of businesses present in the market, and you probably have at least few direct competitors. Have you ever wondered why a prospective buyer should choose your business over others? Write down these things and present them in a nice whiteboard explainer video. With a short video, you can point out the differences.
Almost every whiteboard explainer video contains a character or a group of characters that help viewers identify themselves with those characters. It’s easy for them to put themselves in the position of that character. That’s why they don’t have a problem with understanding how your company can help.
Whiteboard explainer videos are also a good solution for businesses looking for something quick. Of course, they can’t be made in a matter of minutes, but it’s far faster to make a whiteboard explainer video than a conventional video. This is especially true when you leave this task in the hands of professionals. Needless to say, you can use some of the many software tools found online to create a video on your own.
We should also mention that whiteboard explainer videos are good for people who want to showcase the specific problematic points and provide smooth solutions to their clients. This is a good option for presenting a product in the best possible light.